Without consistent tracking, ad platforms optimized against incomplete or inaccurate data. This caused over-spending in underperforming campaigns, under-investing in profitable ones, and ultimately limited growth opportunities. Leadership lacked confidence in reported ROAS, making strategic decisions difficult.
Our client was struggling with inconsistent data across advertising platforms. Conversion tracking tags were misconfigured, duplicated, or missing entirely. This led to wasted ad spend, unreliable reporting, and difficulty proving ROI. We implemented a unified tracking strategy across Google Ads, Facebook, and other key channels, ensuring that every conversion was captured accurately. The result? A clearer picture of campaign performance, an increase in attributed revenue, and a meaningful drop in cost per conversion.
With clean, reliable data pipelines in place, the client can now make smarter bidding decisions, experiment with new campaigns confidently, and scale with precision.
