Despite having an advanced analytics setup, the client’s system was missing a substantial number of transactions and other important events. These gaps not only impacted reporting accuracy but also led to under-optimized marketing spend and missed opportunities for growth.
Our client was facing a significant challenge: a large portion of their transactions and key user interactions weren’t being captured in their analytics tools. This data loss made it nearly impossible to make confident, data-driven business decisions. By implementing a robust server-side tracking solution, we were able to close those gaps and boost their data collection by more than 30%, giving their team the reliable foundation they needed to optimize campaigns, measure performance accurately, and scale with confidence.
We deployed a server-side tracking architecture that ensured critical events were captured consistently, even when traditional client-side methods failed due to browser restrictions, ad blockers, or connectivity issues. This approach provided cleaner, more reliable data while maintaining compliance with modern privacy standards.
